各大奶粉的广告语                                                                                                                               

    明喻：爱迪生，像妈妈一样呵护宝宝。（爱迪生奶粉）                                                               

    暗喻：波导手机，手机中的战斗机                                                                

    兰皙欧迈向美丽的处方笺（兰皙欧护肤品）                                                               

    借喻：无形的长城（保险公司）                                                                                                                                

    比拟：双脚不再生气。（达克宁）                                                               

    与狼共舞，尽显英雄本色（七匹狼服饰）                                                               

    七年之痒，抓个正着——浴室里的第三只手。（抓痒刷或痒痒挠）                                                                

    双关：平时献出一滴水，难时拥有太平洋。（太平洋保险公司）                                                               

    谁能惩治腐败？（新飞冰箱）                                                               

    善存一家人，照顾全家人。（善存佳维片）                                                               

    做女人挺好。（婷美塑身衣）                                                               

    人类失去联想，世界将会怎样？（联想电脑）                                                               

    网上购书想当当。（当当网）                                                               

    给电脑一颗奔腾的芯。（因特尔公司处理器）                                                               

    想知道“清嘴”的味道吗？（清嘴含片）                                                               

    药材好，药才好。（修正药业）                                                               

    夸张：它能将整个世界黏在一起。（福勒粘合剂）                                                               

    眼睛眨一眨，东海岸变成西海岸。（英国航空公司）                                                                

    鄂尔多斯羊绒衫，暖和全世界。                                                               

    顶真：骆驼进万家，万家欢乐多。（骆驼电扇）                                                               

    时代呼唤人才，人才需要口才。（《演讲与口才》）                                                                

    平安中国，中国平安。（中国平安保险公司）                                                               

    回环：长城电扇，电扇长城                                                               

    康必得，得比康                                                                

    万家乐，乐万家                                                               

    客上天然居，居然天上客（北京天然居餐馆）                                                               

    引用：众里寻她千百度，想要几度就几度。（伊莱克斯冰箱）                                                                

    弹指一挥间，世界皆互联。（《互联网周刊》）                                                               

    车到山前必有路，有路必有丰田车。（丰田汽车）                                                               

    对比：小身材，大味道。（好时巧克力）                                                                

    只溶在口，不溶在手。（ｍ&ｍ巧克力）                                                               

    当你看到我们的时候，我和我们的新闻在纸上；当你看不到我们的时候，我和我们的                                                               

    新闻在路上。（《南方周末》）                                                                

    多一些润滑，少一些摩擦。（统一润滑油）                                                               

    对仗：喝孔府宴酒，做天下文章。（孔府宴酒）                                                               

    悠悠岁月久，滴滴沱牌情。（沱牌曲酒）                                                               

    兼香因我而生，标准由我而定。（白云边酒）                                                               

    反语：不要太潇洒（彬彬西服）                                                               

    本店钟表还是不太准，一年差一秒。（瑞士钟表公司）                                                               

    拈连：俗话说“不打不相识”，那就不妨打一下。（打字机广告）                                                               

    晚报不晚报（《北京晚报》）                                                                

    同字：更干、更爽、更安心。（护舒宝卫生巾）                                                               

    养气、养血、养女人（益气养血口服液）                                                                                                                                    

    广告标题的创作技巧                                                               

    祈求式：我的地盘我做主（中国移动）                                                               

    节约电灯费用，应该从选择灯泡入手。（灯泡广告）                                                                

    请飞往北极度蜜月吧！当地夜长24小时。（荷兰旅游）                                                               

    健康的生命需要自由的呼吸。（鼻窦炎口服液）                                                               

    照片，就要打出来！（佳能腾彩打印机）                                                                

    比喻式：为精致添翼，让享受放飞。（东风本田）                                                               

    知衣·懂你。（小天鹅）                                                               

    您与葡萄酒名庄的距离并没有那么遥远。（也买酒网站）                                                                

    三毫米的旅程，一颗好葡萄酒要走十年。（长城葡萄酒）                                                               

    赞美式：真正意义的suv“骨子里”的suv。（帕杰罗sport汽车）                                                               

    风格天成，律动传成。(新甲壳虫汽车)                                                               

    心致、行随，动静合一。（别克君威汽车）                                                               

    大众之选，品质之冠。（美的变频空调）                                                               

    每一次走过云端，都为你带来财运。（ge飞机发动机）                                                               

    对比式：无重量，有分量。（联想ideapad）                                                               

    昨天做的心脏造影，今天照的全家福。（西门子）                                                                

    成就，是迸发潜力，不是制造压力；是投入这一刻，不是下一秒。（诺基亚） 格言式：生命在于运动。（银燕牌冰鞋）                                                               

    生命在于运动，机会来自移动。（中国移动通信）                                                               

    一诺千金（美国运通信用卡）                                                                

    六神有主 一家无忧（六神特效花露水）                                                               

    承诺式：以产业报国，民族昌盛为己任（四川长虹）                                                               

    平安寿险承诺：3天赔付(平安寿险)                                                               

    情感式：孔府家酒，叫人想家。（孔府家酒）                                                               

    这里的世界如在家中。（美国希尔顿旅游业集团）                                                               

    浪漫时刻，携爱起航。（欧米茄手表）                                                               

    感受阳光，给予希望。（“希望工程”宣传语）                                                               

    广告标题的撰写原则                                                               

    语音王3g双模，为成功领航。（金立手机）                                                               

    智慧的消费者要求智慧商务。（ｉｂｍ）                                                               

    双独立循环协奏 大容量保险奇迹。（西门子冰箱）                                                                

    光临风韵之境——万宝路世界                                                               

    无上妙品酒鬼酒                                                               

    传祺起航 世界同行（广汽传祺汽车）                                                               

    他想要一个支点，你为他撑一个世界。（别克英朗汽车）                                                               

    有一种境界叫率性而为。(东风雪铁龙汽车)                                                               

    世界尽在手中。（中国移动）                                                                

    如果你在微软上市之初就投资，现在会怎样？（泰达宏利基金）                                                               

    这辆新劳斯莱斯在时速６０英里时，车内最大的噪音来自那只电钟                                                               

    雅芳——全新的感觉                                                                                                                                    

    广告口号的类型                                                               

    1．表明品牌悠久的历史                                                               

    欧米茄手表：瑞士制造 源自1848                                                               

    2.抒情往往有感染力                                                               

    荷兰皇家航空公司：放飞心灵之旅                                                               

    别克汽车：心静 思远 志行千里                                                               

    3．显示为顾客服务的决心                                                               

    小天鹅：全心全意小天鹅                                                               

    海尔：真诚到永远                                                               

    4.点明企业奋斗与发展的方向                                                               

    奥迪：突破科技 启迪未来                                                               

    戴尔：激发无限                                                                

    5.颂扬产品                                                               

    特仑苏：不是所有牛奶都叫特仑苏                                                               

    雀巢咖啡：味道好极了                                                                

    强生：天生的，强生的                                                               

    华硕：华硕品质，坚如磐石                                                               

    6.用解释手法来表明企业信念                                                                

    lg：life’sｇood                                                               

    美年健康体检机构：每年的健康美年冠                                                               

    tcl：创意感动生活（the creative life）                                                                

    美的：原来生活可以更美的                                                               

    7.生活方式的传达                                                               

    欧莱雅：你值得拥有                                                                

    耐克：just do it!                                                                                                                               

    、广告词：                                                               

    ① 金鼠快乐辞旧岁，五福欢腾闹新年                                                               

    ② 给您一个快乐、给您一个吉祥、给您一份祝愿，给您一片真情。金至尊恭贺：新春快乐!                                                               

    ③ ****2011粉红新春嘉年华 一个缤纷四射的新年 愿我们的快乐与您共享!                                                                

    3、促销礼品：春节的金币巧克力、元宝、五福娃公仔。情人节的玫瑰花、心形巧克力;篇三：苏菲广告词                                                                           

    苏菲超熟睡系列卫生巾广告词：miss sofy。嘘!超熟睡，新超薄，你看只有这么薄，超薄，超薄，你无所谓有这么薄?呦。呦。呦。呦。你夜里翻身还能安心睡得好，睡得好，好，啦啦啦，啦啦啦，啦啦了啦，啦啦啦，嘿呦，啦了啦了啦了啦，啦啦了啦啦了啦，做女生精彩不停。苏菲超熟睡超薄系列。                                                               

    转宝宝 转宝宝 要睡的转宝宝……                                                               

    苏菲弹力贴身超薄系列卫生巾广告词：啊……超体贴，要随性玩。苏菲弹力贴身超薄软柔服帖，有我超尽兴。做女生精彩不停!                                                               

    张韵涵2008代理的苏菲广告：那几天，一动就会很担心。啊……一有大动作就要喊停吗?苏菲弹力贴身有柔软弹力吸收体，能填补缝细、柔软贴合身体。不怕渗漏更安心。自由做自己。苏菲弹力贴身，舒适你的心菲。                                                                                                                                    

    口袋魔法：我的苏菲口袋魔法，掌心尺寸糖果色，新一代时尚卫生巾，做女生精彩不停。                                                               

    苏菲弹力贴身0.1：超出色的极薄作品！挑战极薄与机制吸收双记录，新登场！苏菲弹力贴身                                                                

    ，极薄！让我玩的出彩，做女生精彩不停！                                                               

    超熟睡410：啊，快保护床单！别担心，已经有苏菲410了！苏菲超熟睡超薄410，超薄，超超超长贴身区，再也不漏。做女生精彩不停！苏菲超熟睡超薄410！                                                                

    超熟睡：                                                               

    瞬吸干爽、柔棉感：拥有超长密合吸收体，从前至后整片贴合，一片熟睡到天亮。                                                               

    超薄随心翻：拥有从前延伸至扇尾的超长超薄贴身区，那几天也可以随心翻。                                                                                                                                    

    动感丝薄：大动作也不怕。                                                               

    弹力贴身/超薄体贴: 柔软服帖,新可爱包设计，在巾身随机添加了花形或心形压纹，带来可爱惊喜。                                                                

    口袋魔法：日用超薄棉柔表层透气没负担。                                                               

    超值系列：经济实惠，杰出的防渗漏力。超值更薄更安心。 护垫系列：                                                               

    完美贴合系列：苏菲超长护垫，超超超安心。                                                               

    零敏肌系列：如丝绸般柔滑,带来舒适感受。